Shraddha Jain
Boosting Discoverability and Value Proposition of SharedLane's Career Toolkit for Educators.
Role & Team: School project, working in a team of 3 UX designers
Platform: Website
Context
I was brought on board by Shared Lane to figure out why educators and counsellors were not using a newly published career toolkit. The toolkit served as a resource for counsellors working with underprivileged youth to have meaningful career conversations.
Contact page of sharedlane to access the toolkit and it’s resources
Solution
Improving the Discoverability of the Toolkit
I looked at the menu and information architecture to surface the toolkit more clearly:
Relabel menu items with industry terms.
Add a section that prompts users to contribute or purchase, which addresses the business goal to monetize.
Consistent menus connecting both domains.
Adding "Partner" gives a dedicated space for monetization opportunities.
Relabelled menu items to help user better connect with the services.
Maintained Consistent Navigation Bar
Redesigned Toolkit Landing Page
On the landing page of the toolkit, the value proposition was not clear
2
Challenge
Educators & Counsellors:
Learn about career & guide your students along multiple post secondary training pathways.
Supportive Adults & Family:
Share resources that will inform young people as they plan for their future and consider debt-free.
This Toolkit is for YOU:
Use this free resource to learn about n demand careers and postsecondary pathwats
Use this free resource to learn about n demand careers and postsecondary pathwats
Users unclear on if it is free to signup.
Sign up page of toolkit with it’s unclear value proposition
Interactive login process section for diverse set of users
Redesigning the landing page of the toolkit
Solution
Users can choose the purpose or the activity that they want to perform and this data is carried until the portal and once users login, the programs are suggested based on this filter.
The users can click on which career program they want to explore and once they login to the portal, based on this option, they can find suggestions of that particular feild
Easy and quick access to explore resources of SharedLane
The users can choose as to the type of user they would like to login as
Teachers and students were confused by the toolkit's unclear purpose and it’s offerings.
I redesigned the landing page of the toolkit by providing:
Clearer actions to points for users to access different services offered by the client.
Experience filter that navigates the users to the respective resource materials.
The toolkit was only relevant to educators, not students
3
This Toolkit is for YOU:
Educators & Counsellors:
Learn about career & guide your students along multiple post secondary training pathways.
Use this free resource to learn about n demand careers and postsecondary pathwats
Supportive Adults & Family:
Share resources that will inform young people as they plan for their future and consider debt-free.
Challenge
Digital Career Toolkit
Suggestion of content based on the profile created during the filter option.
Although the toolkit was targeted for educators, the toolkit was being shared with students.
To address this, we developed a separate toolkit for students. The system would detect if you were an educator or student and serve up a respective toolkit.
The dashboard prioritizes user interactions by allowing them to:
Have an option to Download Materials.
Prioritize frequented sections.
Progress tracking prompts for user retention.
Pop-up of prompts like quizzes and puzzles to evaluate their knowledge of the topic viewed.
Solution
Portal landing page of teachers
Portal landing page of Students
Progress tracking to prompt users to retain and encourage completion of course.
Pop up of prompts or activities for students after they complete a topic
Making the toolkit relevant for students, not just for educators
Measuring and Validating
Making the toolkit relevant for students, not just for educators
Although the toolkit was targeted for educators, the toolkit was being shared with students.
To address this, we developed a separate toolkit for students. The system would detect if you were an educator or student and serve up a respective toolkit.
The dashboard prioritizes user interactions by allowing them to:
Have an option to Download Materials
Progress tracking prompts for user retention.
Pop-up of prompts like quizzes and puzzles to evaluate their knowledge of the topic viewed.
Next Steps to Scale the Product:
Introducing “Partner” Monetization
Our client was interested in monetizing the toolkit for donations.
I introduced a "Partner" feature which served a dual objective: to create a monetization opportunity and to foster community.
"You've done a fantastic job understanding Shared Lane clients' real needs! The new site serves both audiences, that's exactly how I envisioned it! All the insights you gathered from your deep research will help me in my business development. Final version looks so bright and esthetically pleasing that I can't wait to this site!"
Julian Cohen
CEO Shared Lane
Shared Lane CEO Review:
Challenge
The toolkit was not discoverable
We performed an audit and found that lack of discverability of the toolkit was one of the challenges experienced by users to explore the content.
1
Two different domains created gaps in users' experience with content
Problem: Users had to choose Connect in the menu to access toolkit
Digital Career Toolkit
Let's Work
Together
shradjain95@gmail.com,
United States of America
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