Shraddha Jain
Boosting Discoverability and Value Proposition of SharedLane's Career Toolkit for it's users.
Key Skills: UX Research | UX Design | Usability testing
About SharedLane
Shared Lane is an online resource that specializes in primarily digital careers. It's a resource to help broaden the reach of career pathways and give the youth a better understanding of not only possible careers, but the tools they already have to thrive in them
Challenge
How might we enhance the toolkit to become more engaging and interactive so that the retention rate would increase and impact audience reach and increase it's usage.
Outcome
I redesigned the web platform, to make experience user-friendly leading to 25% increase in user satisfaction and significant improvements in the toolkit's engagement metrics.
Team
Client
Me working working with 2 UX Designers.
1 content strategist.
Role
UX Researcher
UX and visual design
Usability testing.
Team
April 2021- May 2021
Task Completion rate increased to
70%
User satisfaction increased by
25%
Assessing UX before redesign
Insight 2
Unclear value proposition and was only relevant to educators, not students.
-
Users could not understand the purpose of the website and for whom it was targeted to.
-
Students struggled to navigate the web platform as it was only educator focused.
Insight 1 (UI Audit)
The toolkit was not discoverable.
-
No Flexibility and efficiency of use due to dense Menus.
-
Lacks consistency between the product and Company's profile.
-
Navigation to the toolkit is complicated.
-
Text heavy.
User Problem 1
The toolkit was not discoverable.
Two different domains created gaps in user's experience
Example:
Users had to choose "Contact" in the menu to access toolkit, the students rarely were able to access the toolkit on their own.
Before Re-design
Contact page of shared lane to access the toolkit and it's resources.
User Problem 1
Improving the discoverability of the toolkit.
Relabeled menu items to help users better connect with the services.
Maintained consistent navigation Bar.
After Re-design
Redesigned site infrastructure.
After Re-design
Design Decisions
I looked at the menu and information architecture to surface the toolkit more clearly:
-
Relabel Menu items with industry terms.
-
Add a section that prompts users to contribute or purchase, which addresses the business goal to monetize
-
Consistent menus connecting both domains.
-
Adding "Partner" gives a dedicated space for monetization opportunities.