Shraddha Jain
Boosting Discoverability and Value Proposition of SharedLane's Career Toolkit for it's users.
Key Skills: UX Research | UX Design | Usability testing
About SharedLane
Shared Lane is an online resource that specializes in primarily digital careers. It's a resource to help broaden the reach of career pathways and give the youth a better understanding of not only possible careers, but the tools they already have to thrive in them
Challenge
How might we enhance the toolkit to become more engaging and interactive so that the retention rate would increase and impact audience reach and increase it's usage.
Outcome
I redesigned the web platform, to make experience user-friendly leading to 25% increase in user satisfaction and significant improvements in the toolkit's engagement metrics.
Team
Client
Me working working with 2 UX Designers.
1 content strategist.
Role
UX Researcher
UX and visual design
Usability testing.
Team
April 2021- May 2021
Task Completion rate increased to
70%
User satisfaction increased by
25%
Assessing UX before redesign
Insight 2
Unclear value proposition and was only relevant to educators, not students.
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Users could not understand the purpose of the website and for whom it was targeted to.
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Students struggled to navigate the web platform as it was only educator focused.
Insight 1 (UI Audit)
The toolkit was not discoverable.
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No Flexibility and efficiency of use due to dense Menus.
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Lacks consistency between the product and Company's profile.
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Navigation to the toolkit is complicated.
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Text heavy.
User Need 1
The toolkit was not discoverable.
Two different domains created gaps in
user's experience
Example:
Users had to choose "Contact" in the menu to access toolkit, the students rarely were able to access the toolkit on their own.
Before Re-design
Contact page of shared lane to access the toolkit and it's resources.
Solution
Improving the discoverability of the toolkit.
Relabeled menu items to help users better connect with the services.
Maintained consistent navigation Bar.
After Re-design
Redesigned site infrastructure.
After Re-design
Designed a quick access/touchpoint to explore the services of shared lane.
Design Decisions
I looked at the menu and information architecture to surface the toolkit more clearly:
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Relabel Menu items with industry terms.
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Add a section that prompts users to contribute or purchase, which addresses the business goal to monetize
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Consistent menus connecting both domains.
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Adding "Partner" gives a dedicated space for monetization opportunities.
User Need 2
On the landing page of the toolkit, the value proposition was
not clear.
Example:
Teachers and students were confused by the toolkit's unclear purpose and it's offerings, the activities were directed to students but
Solution
Redesigning the landing page of the toolkit.
I redesigned the landing page of the toolkit by providing:
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Clearer actions to points for users to access different services offered by the client.
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Experience filter that navigates the users to the respective resource materials.
Introducing: Interactive Login Process Section for diverse set of users
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Users can choose the purpose or the activity that they want to perform and this data is carried until the portal and once users login, the programs are suggested based on this filter.
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The users can choose the type of users they would like to login as.
(Working on this, not sure why video is not playing)
User Need 3
The toolkit was only relevant to educators, not students.
Solution
Making the toolkit relevant for students, not just for educators.
Introducing: User Portals
The dashboard prioritizes users interactions by allowing them to:
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Have an option to download materials.
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Prioritize frequent sections.
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Progress tracking prompts for user attentions.
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Top-ups of prompts like quizzes and puzzles to evaluate their knowledge of the topic viewed.
Suggestion of content based on the profile created during the filter option.
Progress tracking to prompt users to retain and encourage completion of course.
Portal landing page of teachers
After Re-design
Pop up of prompts or activities for students after they complete a topic, so they more guided journey.
Portal landing page of Students
After Re-design
Although the toolkit was targeted for educators, the toolkit was being used by students.
To address this, we developed a separate toolkit for students. The system would detect if you were an educator or student and serve up a respective toolkit.
Measuring the Impact
Increased user satisfaction by 25% and reduced missclicks.
2 Rounds Usability testing
We tested the
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Discoverability of the toolkit.
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The landing page of the toolkit and the new.
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Student toolkit with X students and X teachers.
Outcome
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Discoverability of the toolkit: Our participants discovered the toolkit inside the portal in a matter of seconds and not minutes
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Our participants understood the purpose of the toolkit with the redesign
landing page -
Students found the new content of the toolkit relevant.
Next Steps in Iteration:
There is a discrepancy between the teacher's portal and the student's portal. In the student portal, prompts appear for them to participate in activities, while the teacher's portal provides access to materials and tasks that can be assigned to students. The concern raised is how to address student inquiries about being unable to access these resources, given the differences between the two portals, making it potentially confusing for students seeking assistance.
SharedLane CEO Review
You've done a fantastic job understanding Shared Lane clients' real needs! The new site serves both audiences, that's exactly how I envisioned it! All the insights you gathered from your deep research will help me in my business development. Final version looks so bright and esthetically pleasing that I can't wait to this site!
Julian Cohen
CEO Shared Lane
Let's Work
Together
shradjain95@gmail.com,
United States of America
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